Target Audience

The target audience for our film will primarily be targeted towards the ages of 16-30 however our certificate is a 12 but people younger than the age of 16 may find the film hard to understand and to follow along with the narrative. Our audience will be a mix of male and females as even though our main protagonist is a male I think both genders will be able to relate to our character and the genre we have picked which is a mix of mystery noire thriller which usually has a broad audience. There are also some dark underlying themes and horror-esque elements with a large theme of our film being  mysterious.


Our film is niche in its conventions and storyline as we are using the film noire style of black and white which mainstream audiences may not enjoy as they are so used to colour in the films they watch, so we will target a more niche audience as they can appreciate the style and direction we have taken our film but also enjoy our storyline as it is a mix of many different genres which may confuse a more mainstream audience. Our distributor will also be independent so will mean the marketing and cinema distribution will be low as the budget will not be as high as a larger conglomerate, so this in turn may also affect our audiences and who we can target. Other films our target audience may watch would be films such as memento or schindlers list as they have similar style direction as ours but also have a element of mystery to them.


Our target audiences hobbies and interest outside of film would be things such as photography as our main protagonists interest is photography and is one of the main narrative devices in our film. They may also enjoy art and filmmaking as our film features styles that are usually unexplored in todays cinema.