I first started making film poster by designing a plan, and checking through with my team mates to make sure if it was a good idea or not. It took a while to get through with several ideas being thrown away, but eventually I finally got an idea that would stick: The main character would be walking away on a path of polaroid photos, layered over a screaming face that's trapped in the photos. Here was a quick 30-second sketch of what the poster would be like:
With the idea across, I was able to begin developing the poster on Photoshop. First I asked Joe to come stand up and walk away in order to take some pictures of him while he was walking away for the poster. Then using the magic wand tool, I put a silhouette of black over him so he would look mysterious near the far end of the poster.
Once we got the silhouette finished, We could focus on working on the floor of the poster, First we put a gradient tool sort of where the road ends near his knees, and a gradient between a very light grey and a darker grey near the bottom of the screen. Then, I put a "Flat wall texture" from google images into Photoshop and stretched the bottom of it using the perspective function so it stretches out to look like floor. if it does not stretch out far enough, then duplicate the floor layer and inverse it so it looks mirrored, then fuse the two floor layers together. Once you have the floor down, set the texture to "Overlay" and adjust the opacity until it looks right. The perspective tool also works on copies of polaroid photos laid out on the floor (as shown below). Once the polaroid photos are laid down, hide the silhouette of character and the final polaroid photo that drops from his hand, and delete the rest of the black space on the photos by using the magic wand tool and setting it without "Contiguous". Delete the black space and the floor below it to give a blank white space. Then show the character silhouette and dropped photo again. Copy the silhouette and lay it down on the floor using the perspective tool and reduce the opacity to roughly 35%. Below should be the result so far:
Next I found another photo from google images of someone screaming, and put the photo under the floor and polaroid photos layer so it looks like she is trapped inside the photos. Stretch the photo, add a movable blur on the image that goes vertical, and delete any of the image that appears through the top. lastly, colour over the floor and the picture in a dark red in a separate layer, and then set the colour to overlay. Below should be the result:
Next we need some text on this poster to tell audiences who is going to star in the film, as well as what the film is called. For the title, use "century gothic" as the type font and resize the font to 79.24pt. To kern font, highlight it and then hold alt + (left or right) to move individual letters side to side. Because the title "Dark" and "Room" share the same amount of letters in each word, both words do not overlap the character silhouette, and one word goes above another, with their letters being kerned to match the same distance and spacing of one of the words. Add some simple outer glow and drop shadow and the title is finished. Then simply add the names of the people involved at the top of the poster (2 on either side to give 4 people), and below should be the result:
With every poster, there are some necessities that need to go onto it before it is sent to be published. these are the tiny font that goes near the bottom of most posters, an age rating of the film, and the company names which helped to make the film, either by direct influence or as a charity that supports films. The company logos include Spec Shot (us), warp films, the lottery arts council England, the BFI , Dolby Digital and Barnsley 6th form. Finally, the font "Steel Tongs" is an interesting font where the lower case letters are replaced with small writing of different roles that say things like "co-directed by" and "3D modelling by" and "based off the novel by". Higher case letters just include normal letters, so with the combination of these two, I can easily write the very thin font below easily, and that concludes my poster, shown below:





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