Our group decided it was important to gain some audience and film research to determine what we could base our film on. This led us to the creation of out survey questionnaires that were answered by a small community of people, they were all random people around our building to ensure there was no biased results within the questionnaire. Below shows the results gained in a summarised graph form or short answers.
This was the first question we asked our potential audience, this was used to help gain information about our audience and to help to target our film toward the audience. This shows that the main audience is of a young teen to young adult ranging from 12-24, this suggests that our target audience will be more tuned toward action or adventure whilst having interesting moments throughout the film.
The second question we asked, this furthered our audience investigation. This resulted in our audience being majority male, suggesting our questionnaire needed to be targeted toward them. This will probably result in the use of a main male actor rather than a female one or it will feature predominantly male characters around the audiences age.
Question three delved deeper into the audience research asking what film the target audience were into. This stood out to us as even though action and comedy were the highest, mystery was also fairly high in the results. This was quite a shock as we had thought that the horror genre would be a higher choice. The selection of mystery also support our choice of story as our script considers the mystery and thriller genres.
To conclude the audience part of the research we asked how the audience prefer to view their media, this showed that Cinema and DVD, although old, were still prominent forms of viewing the media. we also saw the more recent entry of media, with online streaming showing a predominant choice in our audiences viewing experience.
One odd choice however was the selection of viewers who said they preferred to pirate or illegally watch films. This suggested that if we were to publish our film DVD and theatres were still a form of exhibition that our viewers would be interested in, this suggests we should look into distributors whom are able to distribute films via DVD as well as online streaming due to its ever increasing prevalence of how we view media in today's modern age.
Question five starts to ask the potential viewers about what they think of our script, this question ask them what they particularly enjoyed about the pre-release script we supplied to the interviewees.
This shows that they particularly enjoyed the idea of our film idea and featuring a plot around people disappearing, they also suggested improvements to help aid the viewers experience allowing them to feel as though they were in a thrilling environment, they also compliment the importance of its "rising action" and "giving audiences breaks between events of climax. whilst steadily escalating the impact of said events." This suggests that the audience were interested in a new mystery thriller story in which this satisfys quite well.
The next question was a clarification question asking the audience what they thought the genre was, this would also help us to determine what direction the story should go, we personally want the story to be a mystery thriller with elements of neo-noir. The question reveals that our interviewees feel as though the story is of a thriller or mystery nature, confirming we are creating the desired effects needed with our ideas to make people think that the genre is mystery thriller.
Question seven was an important one for us as it determined what the ending of the story was. This asked the interviewee: "Which ending they preferred" out of "The main character exiting out of the dark room and fading to black" or "The main character taking a photo of himself and then stumbling about and disappearing"
The ending that was chosen was the photo one as it creates a more climactic ending suggesting that you must be careful with the power you have as the person himself unaware of the cameras mysterious power has himself disappeared due to its effects.
Question eight asked if the inclusion of a black and white effect that will make the film feel very mysterious and fit in with the neo-noir idea we had when creating the script. The interviewees are shown to be in support of this and the inclusion of highlighted colours that provide narrative plot points. This also provides a unique selling point to the story and film itself that many films do not have. This also makes our film unique to those within its classification and providing something different for people to watch.
Question nine asks what kind of certificate the audience would expect this to have, this was equally based at around 12/12A-15. However due to our research into BBFC film certificates our film is closer to a 12/12A due to its lack of harsh language and darker themes, however, due to the ideas of going missing it provides a darker twist of views in which many younger audiences may disturbing.
Question ten asked the audience their opinion of our suggested name for the film. after a vote this decided to be "Dark Room" and thus we put this to the interviewees opinion. Many of the interviewees agreed that based on the use of photographs and the settings the name "Dark Room" would be suitable for the film, suggesting it was important the film be named something along these lines
Question eleven and twelve were follow up questions that were provided in another survey as the creation method of the survey left 2 questions being unable to be added to the original survey. Question eleven asked the interviewees what kind of sound would be expected in a thriller film. Many options were suggested including: "eerie", "ominous" and "tension building" these are very specific as they are key concepts and conventions that provide a thriller genre of successfully meeting the standards that a thriller genre should have.
Finally,Question twelve asks the audience what settings would be expected from a film of this genre, these answers were supported by the interviewees reading the script prior to the questions. The responses we gained included "Ordinary settings" as to provide an "inconspicuous feeling where something unusual happens" and "A house/simple street" to provide a realistic feel and provide the more suspense building atmosphere.
Overall I feel the questionnaire has helped to help us discover and decide aspects of our film and what may have more of an overall audience attraction to the film. This has helped us to improve our film and tailor it toward the audience and what they expect to see within our film for it to be successful.
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